All Soft drinks articles – Page 20
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Product news: Lucozade Sport pays tribute to boxer
Lucozade Sport is unveiling a tribute to Anthony Joshua’s life, ahead of the world title fight against Wladimir Klitschko, on April 29. The short film will be broadcast via video-on-demand and YouTube before debuting on TV on Monday April 24. Steven Hind, Lucozade Sport marketing director at Lucozade Ribena Suntory, ...
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Product news: Health and on-the-go lifestyles key drivers for soft drinks sales, says Britvic report
Soft drinks producer Britvic has revealed that with healthier and on-the-go lifestyles very much on the agenda, there is plenty of opportunity for growth of the soft drinks category in the convenience sector. In its latest review of the soft drinks market, the company reported continued growth in importance of ...
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Product news: Weetabix on the go adds chocolate flavour
The breakfast drink Weetabix On The Go has added a new chocolate flavour to its Protein range to bolster its presence in the on-the-go breakfast market. To coincide with the launch of the new flavour, Weetabix On The Go has also introduced new packaging to its Protein range of drinks ...
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Product news: Fanta reimaged by CCEP
Coca-Cola European Partners (CCEP) has reimaged Fanta, the fruit flavoured sparkling soft drink. The transformation will see a new visual identity, a spiral bottle and a new recipe for Fanta Orange which contains a third less sugar. Simon Harrison, operational marketing director at Coca-Cola European Partners (CCEP), said: “The evolution ...
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Product news: Vimto extends Remix range
Vimto is adding a new flavour to its Vimto Remix sub-range: Raspberry, Orange and Passionfruit, which available exclusively for the wholesale and convenience channels in a 500ml price-marked pack (PMP). Ed Jones, senior customer marketing manager, said: “500ml RTD formats have been hugely popular across the Vimto range, growing 26% ...
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Product news: ginger variant joins Pepsi Max range
A new ginger variant has been added to the Pepsi Max range, which it says is the first cola and ginger combination to hit the UK market. The Pepsi Max Ginger line-up is packaged in a black and golden bronze design, and comprises 330ml cans, 500ml, 600ml, 1.5L, 2L, 6x330ml ...
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Product news: Tropicana adapts to breakfast trends
Juice brand Tropicana is introducing a new offer for the brand intended to help retailers capitalise on the growing trend for convenient breakfast top ups and meeting the needs of shoppers’ emerging morning habits. Morning Boost – a smoothie containing fruit juice, fruit purée and cereals – will be rolling ...
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Product news: Lewis Hamilton to drive Monster winners
Monster Energy is giving motor racing fans a chance to enjoy a track day with Formula One star, Lewis Hamilton, as part of a promotion with Mercedes. The Ride Along competition will begin on April 1 and run for three months, with winners and a friend set to enjoy a ...
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Packing a punch
Everyone knows that energy drinks are a big seller in forecourt stores but is your store getting all the sales it can? Red Bull is keen to help retailers get the basics right and maximise sales and, to this end, has identified four key things needed to achieve a sale. ...
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In full flow
Not a week seems to go by without another soft drink being launched onto the market as manufacturers are keen to cash in on the latest trends.And according to Nigel Paine, GB commercial director of out-of-home at Britvic, those trends include offering adults more choice; stocking drinks for positive wellbeing; ...
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Sugar’s beat
You can’t talk about soft drinks at the moment without mentioning the sugar levy, which was announced in March’s Budget. In his speech, Chancellor George Osborne announced the new tax as the "right thing for the next generation". He said it would not come into force until 2018 to give ...
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Positive energy
It seems that Red Bull really does have wings. Last year, the brand grew at a rate of 5.7%, while the sports and energy category remained flat at 0.4% (IRI data), but even that latter figure was ahead of the total soft drinks category. And growth in the forecourt sector ...
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On the go
Two-thirds of on-the-go soft drinks sales occur between March and October so it’s a crucial time for the category. And although it’s obviously too early to comment on this year’s sales, Britvic reports a couple of good years last year its sales of on-the-go drinks were up 14%. And ...
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Drinking up
While sales of tea and instant coffee dropped by 2.2% and 3.5% respectively last year, soft drinks sales through grocery and convenience outlets actually grew by 0.4%. However, if you drill down further, you find that the convenience sector experienced stronger value growth in 2014 (+2.8%) than the grocery multiples ...
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Power aids
You might have thought that having reached more than £1bn-worth of sales, the energy drinks category would have run out of steam but no, it’s still growing. According to the latest Nielsen data (MAT Jan 3, 2015), the market is powering ahead at 3%, which might not sound a lot ...
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Life less sweet
Sugar is the latest food to be demonised by the health brigade. It’s addictive and damages your health, the headlines cry. Typically these stories are accompanied by a picture of a can of Coke and the amount of sugar it contains. Indeed, in a story last month on the Mail ...
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Thirst rate
Last year, for the first time in what seemed like years, we actually had a hot summer, which helped boost soft drinks sales no end.Indeed, according to Nielsen, at the height of the heatwave (week-ending July 13) the grocery mults sold an extra seven Olympic-size swimming pools’ worth of bottled ...
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Go energy, go
Energy is a category with a ballsy edge: you only have to look at some of the macho brand names Relentless, Red Bull, Extreme, Monster and their packaging to see that they appeal, in particular, to young men; therefore a perfect product for forecourts.The major players all claim ...
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Thirst aid
What a summer the warmest, driest and sunniest since 2006. According to figures from the Met Office, from June 1 to August 28, we basked in 588 hours of sunshine making it the seventh sunniest summer since records began in 1929. Such sunshine is, of course, good news for ...
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Liquid gold
Britons guzzled their way through an astonishing 6.97bn litres of soft drinks last year. According to Britvic’s Soft Drinks Review 2013, all that liquid equated to £7.21bn-worth of sales through grocery and impulse outlets. Impulse outlets accounted for nearly 25% of value sales (£1.78bn), up 1.6% on 2011, with ’glucose ...