All Soft drinks articles – Page 20
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News
Packing a punch
Everyone knows that energy drinks are a big seller in forecourt stores but is your store getting all the sales it can? Red Bull is keen to help retailers get the basics right and maximise sales and, to this end, has identified four key things needed to achieve a sale. ...
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In full flow
Not a week seems to go by without another soft drink being launched onto the market as manufacturers are keen to cash in on the latest trends.And according to Nigel Paine, GB commercial director of out-of-home at Britvic, those trends include offering adults more choice; stocking drinks for positive wellbeing; ...
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Sugar’s beat
You can’t talk about soft drinks at the moment without mentioning the sugar levy, which was announced in March’s Budget. In his speech, Chancellor George Osborne announced the new tax as the "right thing for the next generation". He said it would not come into force until 2018 to give ...
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Positive energy
It seems that Red Bull really does have wings. Last year, the brand grew at a rate of 5.7%, while the sports and energy category remained flat at 0.4% (IRI data), but even that latter figure was ahead of the total soft drinks category. And growth in the forecourt sector ...
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On the go
Two-thirds of on-the-go soft drinks sales occur between March and October so it’s a crucial time for the category. And although it’s obviously too early to comment on this year’s sales, Britvic reports a couple of good years last year its sales of on-the-go drinks were up 14%. And ...
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Drinking up
While sales of tea and instant coffee dropped by 2.2% and 3.5% respectively last year, soft drinks sales through grocery and convenience outlets actually grew by 0.4%. However, if you drill down further, you find that the convenience sector experienced stronger value growth in 2014 (+2.8%) than the grocery multiples ...
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Power aids
You might have thought that having reached more than £1bn-worth of sales, the energy drinks category would have run out of steam but no, it’s still growing. According to the latest Nielsen data (MAT Jan 3, 2015), the market is powering ahead at 3%, which might not sound a lot ...
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Life less sweet
Sugar is the latest food to be demonised by the health brigade. It’s addictive and damages your health, the headlines cry. Typically these stories are accompanied by a picture of a can of Coke and the amount of sugar it contains. Indeed, in a story last month on the Mail ...
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Thirst rate
Last year, for the first time in what seemed like years, we actually had a hot summer, which helped boost soft drinks sales no end.Indeed, according to Nielsen, at the height of the heatwave (week-ending July 13) the grocery mults sold an extra seven Olympic-size swimming pools’ worth of bottled ...
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Go energy, go
Energy is a category with a ballsy edge: you only have to look at some of the macho brand names Relentless, Red Bull, Extreme, Monster and their packaging to see that they appeal, in particular, to young men; therefore a perfect product for forecourts.The major players all claim ...
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Thirst aid
What a summer the warmest, driest and sunniest since 2006. According to figures from the Met Office, from June 1 to August 28, we basked in 588 hours of sunshine making it the seventh sunniest summer since records began in 1929. Such sunshine is, of course, good news for ...
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Liquid gold
Britons guzzled their way through an astonishing 6.97bn litres of soft drinks last year. According to Britvic’s Soft Drinks Review 2013, all that liquid equated to £7.21bn-worth of sales through grocery and impulse outlets. Impulse outlets accounted for nearly 25% of value sales (£1.78bn), up 1.6% on 2011, with ’glucose ...
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Energise sales
The UK’s thirst for sports and energy drinks is seemingly unquenchable. According to Mintel, the market saw a rise in volume sales of more than 60% between 2007-12, reaching 578 million litres. And value wise, it was estimated at £1.2bn in 2012, which equates to a 64% increase between 2007-12. ...
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Focus on Soft Drinks: Big brand support
Coca-Cola and Red Bull are usually found at the top of most forecourt stores’ soft drinks sales lists. Coca-Cola has been around for years and has stayed one step ahead of its competition through big marketing campaigns such as ’Holidays are coming’ and massive sponsorships such as that of the ...
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Focus on Soft Drinks: Big softies
You don’t want to take your eye off the soft drinks market. There’s always something new to stock; the category’s in growth; plus soft drinks represent more than 10% of sales in your typical forecourt convenience store (IGD). And this year we have the so-called ’summer of sport’ with ...
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Powering ahead
In forecourts, the sports and energy drink category is outperforming total soft drinks growing at 3.4% versus 2% meaning the category is worth £80.9m in forecourts alone. And as that data is from Synovate for just oil company-managed forecourts, it’s probably far greater than that.According to Mintel data, ...
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Soft landings
Have you tried Turbo Tango? Probably not because it’s targeted at teens and has limited availability, but it’s definitely ’one to watch’. The reason? Britvic describes it as the ’world’s first plastic aerosol drink’. That might not appeal to you but expect it to appeal to its target audience.Apparently it ...
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Soft focus
When it comes to selling soft drinks, forecourt retailers are doing a pretty good job. So says Kate Fletcher, business unit director for the convenience and impulse channel at Britvic. She points to Nielsen data that reveals the forecourt sector’s sales of soft drinks have risen by nearly 11% in ...
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Energy buzz
If ever there was a product category tailor-made for forecourts it would have to be energy drinks and their little brothers, energy shots. Energy drinks sell by the cartload from the chiller while energy shots are ideal, merchandised by the till area.Today there are loads of energy drinks and shots ...
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Thirsty work
Consumers managed to keep up their thirst for soft drinks last year. Despite the recession and a damp summer, sales in the take-home sector grew 1% in volume and 2% in value to £6.2bn in 2009, according to the 2010 Britvic Soft Drinks Report. Cola was a strong ...