The all-natural, low-calorie soft drink Zeo is celebrating a major brand relaunch to mark the introduction of a new, no- added-sugar range and a year-long celebrity partnership with Caroline Flack.
Caroline, who in 2016 drastically reduced her sugar intake and spoke publicly about the benefits to her lifestyle, will become the public face of Zeo No Added Sugar across multiple channels throughout 2017. Caroline will also be opening Zeo’s first ever pop-up installation, the Zeo Dry Bar, which will take residency in Old Street Station for six weeks, in response to increasingly health-conscious millennials who are shunning alcohol in favour of natural, healthy drinks.
To catapult the growth and success of Zeo’s relaunch, a new senior management team, has been put in place.
The launch will unveil a brand refresh and a range with new, even fruitier flavours.
To support there will also be an integrated marketing campaign complete with above-the-line and sponsorship at major wellness events such as Be:Fit and Balance Festivals.
Head of marketing, John Mulvey, said: “Our single-minded aim has always been to offer a positive choice for consumers looking for a healthier, natural and no-added-sugar alternative to conventional soft drinks. We’ve invested heavily in this exciting relaunch and are confident that the demand from today’s more health-conscious consumers is only going to grow.”
The product itself has been recrafted in response to demand for a more refreshing, lightly sparkling fruit drink with no added sugar. The range now includes four fruit & botanical flavours, available in both 330ml sleek cans and 750ml bottles (rrp £1.19 and £2 respectively), namely:
· Orange & Mango
· Cloudy Lemon
· Peach & Grapefruit
· Cranberry & Raspberry
Zeo is blended from naturally sourced ingredients, 75% sparkling spring water, fruit juice and botanicals. The portfolio of four low-calorie natural flavours with no added sugar and botanicals contains on average only 10 - 12 calories per 100ml and already has a Food Standards Agency Green traffic light for total sugar content.