All Soft drinks articles – Page 21
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News
Energise sales
The UK’s thirst for sports and energy drinks is seemingly unquenchable. According to Mintel, the market saw a rise in volume sales of more than 60% between 2007-12, reaching 578 million litres. And value wise, it was estimated at £1.2bn in 2012, which equates to a 64% increase between 2007-12. ...
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News
Focus on Soft Drinks: Big brand support
Coca-Cola and Red Bull are usually found at the top of most forecourt stores’ soft drinks sales lists. Coca-Cola has been around for years and has stayed one step ahead of its competition through big marketing campaigns such as ’Holidays are coming’ and massive sponsorships such as that of the ...
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News
Focus on Soft Drinks: Big softies
You don’t want to take your eye off the soft drinks market. There’s always something new to stock; the category’s in growth; plus soft drinks represent more than 10% of sales in your typical forecourt convenience store (IGD). And this year we have the so-called ’summer of sport’ with ...
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News
Powering ahead
In forecourts, the sports and energy drink category is outperforming total soft drinks growing at 3.4% versus 2% meaning the category is worth £80.9m in forecourts alone. And as that data is from Synovate for just oil company-managed forecourts, it’s probably far greater than that.According to Mintel data, ...
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News
Soft landings
Have you tried Turbo Tango? Probably not because it’s targeted at teens and has limited availability, but it’s definitely ’one to watch’. The reason? Britvic describes it as the ’world’s first plastic aerosol drink’. That might not appeal to you but expect it to appeal to its target audience.Apparently it ...
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News
Soft focus
When it comes to selling soft drinks, forecourt retailers are doing a pretty good job. So says Kate Fletcher, business unit director for the convenience and impulse channel at Britvic. She points to Nielsen data that reveals the forecourt sector’s sales of soft drinks have risen by nearly 11% in ...
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Energy buzz
If ever there was a product category tailor-made for forecourts it would have to be energy drinks and their little brothers, energy shots. Energy drinks sell by the cartload from the chiller while energy shots are ideal, merchandised by the till area.Today there are loads of energy drinks and shots ...
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News
Thirsty work
Consumers managed to keep up their thirst for soft drinks last year. Despite the recession and a damp summer, sales in the take-home sector grew 1% in volume and 2% in value to £6.2bn in 2009, according to the 2010 Britvic Soft Drinks Report. Cola was a strong ...
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News
Shot in the arm
It’s not often that a new product category comes along that’s ideal for your trading sector but that’s exactly what’s happened with energy shots. They’re the little brother to energy drinks smaller and easier to consume and ideal for placing next to the till. For consumers they offer ...
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News
Energy surge
Cola and pure fruit juice may be the biggest sub-categories within the soft drinks market but it’s the energy drinks sector that is the fastest growing. According to Britvic’s Soft Drinks Report 2009, glucose/stimulant drinks achieved 12% growth last year, with sales amounting to £522m in the total take-home market ...
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News
Full of fizz
Despite the rise in popularity of fruit drinks and smoothies, the UK soft drinks market is still dominated by cola which, according to the Britvic Soft Drinks report, recorded sales of £1.2bn in the take-home market last year, up 2% on 2006. And fruit carbonates, though in decline, were still ...
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Fluid thinking
When it comes to soft drinks, forecourts are different to every other retail channel. In multiples grocers, multiple convenience stores, independents and symbols, colas reign supreme, outselling every other type of soft drink. But in forecourts it’s the functional beverages that do best. Think Red Bull, Lucozade and Relentless to ...
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NewsThirsty work
Consumers guzzled their way through more than 14 billion litres of soft drinks last year as the total market grew by 5%. For manufacturers the focus was on the increasing demand for healthier choices, which was reflected in the number of new products boasting ’better for you’ credentials. Against this ...
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News
Lets get fizzical
Mother Nature had a lot to answer for last year. Dismal weather for most of the summer months didn’t just make for a rather dull season, it also led to a disappointing soft drinks performance. But it’s not all doom and gloom for the soft drinks category – especially in ...
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News
A refreshing change
The soft drinks category should be high on every forecourt retailer’s priority list – after all, it’s worth a whopping £5.1bn in total with forecourts claiming £242m of that – and is growing at a rate of 10% (AC Nielsen MAT April 04). What’s more, the sector’s full of big-brand ...
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News
High tide
As one of the fastest-growing categories in the FMCG market, soft drinks in the forecourt sector showed double-digit growth in 2003 – helping market sales break the £5bn barrier.Now worth £242m, the soft drinks category in forecourts accounts for five per cent of soft drinks sales, and grew by 11 ...
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News
Liquid living
According to Britvic’s Soft Drinks Category Report 2002, forecourts have maintained value and volume in the soft drinks sector and reversed a significant decline that has been seen over previous years. “Soft drinks were worth £227m to forecourts last year,” says Sue Garfitt, director of category planning at Britvic. “Forecourts ...