All Soft drinks articles – Page 16
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News
product news: Nurishment extends its range
Grace Foods UK is launching a no added sugar variant of vanilla-flavoured Nurishment Original, the vitamin enriched milk drink. Nimal Amitirigala, GraceKennedy’s global category manager, beverages, said: “The new category-boosting product launches with a £1 PMP and delivers the same great taste as best-selling regular Nurishment Original Vanilla, but with ...
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product news: Mars Chocolate Drinks and Treats adds to range
Mars Chocolate Drinks and Treats has introduced two new price parked packs (PMPs) to its milk drinks range. Snickers and M&M’s Peanut 350ml join the PMP impulse range in a £1.29 marked pack. The Snickers milk drink combines the peanut and chocolate flavours of the chocolate bar, while the M&Ms ...
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product news: Britvic introduces juiced
Britvic has launched ‘Juiced’, a new Robinsons Fruit Shoot product, along with a fresh new look for the full range. Sweetened only with real fruit and available to buy from the end of February, Juiced contains a 50/50 blend of juice and water using 100% naturally-sourced ingredients. The new range ...
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product news: One Water introduces cartons, cans and refillable bottles
One Water, the ethical water brand which pours its profits into clean water projects in some of the world’s poorest communities, will introduce cartons, canned water and refillable bottles this year. One Water hopes that the move will encourage consumers to explore alternatives to single-use plastic bottles. Duncan Goose, founder ...
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product news: PepsiCo extends UEFA Champions League deal
PepsiCo has extended its partnership with the UEFA Champions League for a further three years. Six of PepsiCo’s global brands will support the competition through to the 2021 UEFA Champions League Final, with the Pepsi trademarks including Pepsi Max, Walkers and Gatorade continuing to take the lead. As part of ...
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product news: Britvic unveils Robinsons TV campaign
Britvic has unveiled a new TV campaign for Robinsons called Listen Up to launch Fruit Creations, the first in a new range of Robinsons products designed for adults. The campaign will run throughout the year on TV and VOD in the UK and Ireland, and will be supported by Facebook ...
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product news: Coca-Cola renews First Taste advertising
Coca-Cola European Partners (CCEP) is bringing back a renewed version of the First Taste advert for Coca-Cola Zero Sugar, featuring Mr Hadley, encouraging consumers to try the drink for the first time. The original advert first ran in 2006 and has been repurposed and filmed using the same lead actor ...
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product news: Volvic starts new campaign and revamps bottle
Danone’s water brand Volvic is kicking off the new year with a digitally led marketing campaign. The activity coincides with the launch of a new, sleek bottle shape for the Volvic plain portfolio. The new 50cl bottle will be available to retailers nationwide from January, and the brand will roll ...
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product news: Fentimans invests in rebrand
Drinks maker Fentimans has overhauled its image with a rebrand costing £1.2m. The new brand presentation, which spans its range of premium soft drinks and mixers, is currently being rolled out and will be widely available from February 2018. The packaging redesign draws on Fentimans heritage and quality credentials, resulting ...
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product news: AG Barr introduces San Benedetto
AG Barr is introducing San Benedetto – a premium Italian soft drinks brand – to the UK. “Soft drinks shoppers are looking for premium, exciting and indulgent products that deliver on taste, and this trend has helped drive 15% growth in high fruit adult carbonates,” said Adrian Troy, marketing director ...
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product news: Coca-Cola launches Fuze Tea in UK
Coca-Cola European Partners has announced the launch of its premium iced tea brand Fuze Tea in Great Britain. Already established in 40 markets and one of the fastest growing brands in The Coca-Cola Company portfolio, Fuze Tea GB – a fusion of the flavours of fruits, botanicals and tea, with ...
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product news: Lamb & Watt adds Ginger Ale to range
Tonic brand Lamb & Watt has diversified its range with a new, full-bodied Ginger Ale addition. The Ginger Ale is available in 200ml bottles from £3.99 for a four-pack, and £1.25 as a single. A 500ml variant will also be available in the coming months. Made with natural spring water ...
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product news: Strathmore Water increases athletics involvement
Strathmore Water has followed up this summer’s activity as national water supplier to the IAAF World Athletics Championships in London 2017, by being appointed national supplier of bottled water for the European Athletics Indoor Championships Glasgow 2019. Athletes, officials and volunteers at the event – on 1-3 March 2019 in ...
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product news: Yazoo introduces one litre PMP
Milk drink brand Yazoo has launched a price-marked version of its 1 litre bottle. Supported with in-depot advertising, the brand plans to shake-up sales, and encourage retailers to stock up on its latest offering to re-vamp their chiller ahead of the New Year. The permanent line is now available to ...
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Product news: Shake-up for milk drink brand Yazoo
Yazoo, the milk drink brand, has given its vanilla recipe a shake-up.In addition, all Yazoo milk drinks will now feature Energy Intake Icons on the front of the pack as well as an updated nutrition table, highlighting reference intake per portion.Richard Duplock, marketing manager at FrieslandCampina said: “With more and ...
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NewsProduct news: Win a night in Coke’s Christmas truck
Coca-Cola is opening the doors to the iconic red Coca-Cola Christmas truck for the first time, to offer a pair of festive fans, a once-in-a-lifetime opportunity to take part in the ultimate Christmas sleepover – and stay inside the truck for one night only, on Friday 15th December 2017, in ...
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Product news: New sugar-free Volvic variants
Volvic, the popular water brand from Danone, has added two new sugar-free flavours across its Touch Of Fruit range in the run-up to Christmas. Summer Fruit Sugar Free is now available in 50cl and 1.5L formats, while the special-edition Watermelon Sugar Free will hit shelves in a 50cl format in ...
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Product news: Sparkling campaign for Christmas
Highland Spring has unveiled a festive campaign titled ‘Escape to a Sparkling Moment’. Forming part of Highland Spring’s programme of investment to drive continued growth in the category, the campaign focuses on the role of the brand’s ’sparkling’ offering in elevating the relevance of bottled water for occasions, at the ...
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NewsProduct news: Festive return for Starbucks RTD latte
Chilled ready-to-drink coffee specialist Starbucks is aiming to bring back the magic and excitement of the festive season to the grocery aisle with a limited-edition cup design for the popular chilled coffee drink, the Caffè Latte. A favourite for customers in Starbucks stores, the ready-to-drink Chilled Classics Caffè Latte is ...
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product news: Fentimans unveils botanically brewed mixer cans
Soft drink producer Fentimans has launched what it claims is the world’s first range of botanically brewed mixer cans. The range will be available in four of the brand’s most popular all-natural mixer flavours, Premium Indian Tonic Water, Pink Grapefruit Tonic Water, Naturally Light Tonic Water and Ginger Ale. The ...