Tonic brand Lamb & Watt has diversified its range with a new, full-bodied Ginger Ale addition.
The Ginger Ale is available in 200ml bottles from £3.99 for a four-pack, and £1.25 as a single. A 500ml variant will also be available in the coming months.
Made with natural spring water from the Lake District and organic blue agave, the Ginger Ale is free from artificial flavours, preservatives and sweeteners.
Leanne Ware, senior marketing manager at Lamb & Watt, said: “The recent growth of the Lamb & Watt brand has positioned us well to make our Ginger Ale another big hit in the premium mixer market.
“As the premiumisation trend grows, so does demand for versatile mixers, and with ginger beverages continually gaining traction, we’re confident this new addition will deliver fantastic growth opportunities for the brand.
“The warming, ginger flavour brings a sophisticated and distinctive taste, that perfectly complements classic spirit serves and cocktails, enhancing and balancing individual flavours. We are confident it will perform exceptionally well in the off and on trade, just in time for the festive period.”