Flavoured milk brand Yazoo is launching a £200,000 advertising campaign for its No Added Sugar range.
The activity will see the drink advertised across cinema, YouTube and social media for 13 weeks.
Commenting on the activity, FrieslandCampina’s communication and media manager, Thuy Nguyen, said: “In light of the recent news advising parents that children’s snacks should contain no more than 100 calories, this is the right time to tell them about Yazoo No Added Sugar.
“We hope to reach 4.5million families as part of the project, and encourage them to view Yazoo No Added Sugar as the perfect after-school treat that not only tastes great, but also provides kids with the goodness of milk.”
Richard Duplock, Yazoo marketing manager, added: “We’re committed to making Yazoo No Added Sugar a big success for retailers, and this campaign is guaranteed to boost awareness of the product, and drive sales in-store.”