Sunmagic, the premium juice producer, is rebranding its entire range to coincide with its 20th anniversary celebrations and place greater emphasis on its premium quality credentials, giving the brand and its drinks ranges a more modern look and feel.

The new-look packaging features an updated logo and new label design with fruit illustrations to reinforce taste appeal and give better stand-out on shelf. The new logo uses a natural, forest green colour to help reinforce the health credentials of the brand.

Sunmagic’s 500ml PET bottle range features the new branding from this week, and Sunmagic’s other ranges will follow over the coming months. The new packaging carries a new brand strapline: “Made with the Magic of the Sun”.

Sunmagic’s new branding will also be seen up and down the country on branded lorries from this month. As part of the rebrand, Sunmagic will also be launching a new website and new press advertising campaign.

Justin Thomas, Sunmagic brand manager, said: “2018 is a landmark year for Sunmagic. This is a chance for us to focus on the brand’s heritage of producing premium juice for 20 years now and will highlight the comprehensive range of juices and smoothies we offer for all occasions.

“The new branding features a new fresh design and new logo which uses a more modern and premium typography. The new fruit illustrations highlight the health credentials of the juices along with greater taste appeal.

“We are really excited to be rolling out the new branding this year and have a series of other activities planned to ensure Sunmagic continues to be at the forefront of soft drinks innovation.”