All Soft drinks articles – Page 15
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News
product news: Nestlé Waters introduces emoji bottles
Nestlé Waters UK is introducing emoji bottles to its Nestlé Pure Life portfolio to inspire children to drink more water. The launch follows the success of Nestlé Pure Life Super Hero bottles, which hit the market in 2016, and is the first set of limited edition bottles the brand will ...
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product news: Vimto searches for star for new campaign
Soft-drinks brand Vimto is offering consumers the opportunity to star in its summer TV ad and social media campaign. Vimto is calling for fans of all ages, from all walks of life to take part in an open casting session, taking place at a central Manchester location during May. Those ...
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product news: Lucozade Sport unveils on-pack promotion
Lucozade Sport has unveiled an on-pack competition aiming to drive additional sales for retailers this summer. Available on all major SKUs from the 23 April, the limited-edition packs offer consumers the chance to win 20,000 prizes from Fitbits to holidays for two. The on-pack activity will be supported by a ...
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product news: Ribena campaign highlights taste
Ribena is launching an integrated campaign across out of home, in-store, digital media and consumer sampling to put the brand at front of mind and drive trial. With the strapline ‘more blackcurrantier than a blackcurrant’, the brand is giving away 2.6 million samples of Ribena Blackcurrant 500ml bottles to consumers ...
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Britvic identifies scope for £2.6bn more drinks sales
Soft drinks was one of the top-performing categories within convenience in 2017, and continued to be a key driver of footfall to c-stores, according to the latest Britvic Soft Drinks Review. Britvic also unveiled its new category vision, entitled Drink Differently, which reveals a lucrative £2.6bn soft drinks sales opportunity ...
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Product news: Heritage campaign to celebrate Coca-Cola Classic
Coca-Cola European Partners (CCEP) has unveiled its latest marketing campaign, ‘We Do’, to celebrate Coca-Cola Classic and reinforce the uniqueness and specialness of the 132-year old global phenomenon. The campaign will run for four weeks from 6th April across large format OOH sites and social media and features the strapline, ...
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Soft drinks category - a healthy opportunity for growth, says Britvic
Soft drinks were one of the top-performing categories within convenience in 2017, and continued to be a key driver of footfall to convenience stores, according to the latest Britvic Soft Drinks Review. Britvic has also unveiled its new category vision, entitled Drink Differently, which reveals a lucrative £2.6bn ...
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product news: Starbucks adds to chilled coffee range
Starbucks has added two new variants to its Doubleshot Espresso chilled coffee range. Doubleshot No Added Sugar and Doubleshot Espresso Black will be available in 200ml cans, featuring a new eye-catching design. Rebecca Kemp, senior marketing manager, Starbucks EMEA said:“The Doubleshot Espresso has proven popular with customers since launching in ...
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product news: Yazoo adds Choc Mint flavour
The flavoured milk drink brand Yazoo is adding a limited-edition Choc Mint flavour to its range. It will be available from April, after Choc Mint was voted by consumers as the flavour they would most like to try as a milk drink. Richard Duplock, Yazoo marketing manager at FrieslandCampina, said: ...
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product news: Red Bull expands sugar-free range
Red Bull is expanding its sugar-free range. The launch includes the completion of Red Bull Sugarfree, with a 355ml price-marked offer, while the brand has also revisited its Editions range, and consumers can now enjoy two Red Bull Editions – Tropical and Orange – as a 250ml can Sugarfree option ...
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Products with benefits
Forecourt stores have been stocking energy drinks for years. Indeed some might say the category was invented for them. Today, in many stores, energy drinks have been joined by other beverages with benefits. Think drinks with added vitamins, minerals and even protein. Ufit, for example, is this month launching three ...
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product news: Grace Foods adds mango variant to drinks range
Grace Foods UK is introducing a mango variant to its Grace Say Aloe Zero Sugar range. Available from April, the new sugar free variant (RRP £1.39) contains 10 calories per 500ml bottle and joins Grace Say Aloe Zero Original. “At a time when consumers are focusing more on sugar content, ...
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product news: Barr Soft Drinks signs franchise deal with Aussie brand
Barr Soft Drinks has signed a new franchise agreement for UK and Ireland with Bundaberg Brewed Drinks, an Australian family-owned business based in Queensland. Bundaberg Brewed Drinks was established 50 years ago and focuses on craft-brewed premium non-alcoholic beverages. In addition to its home markets of Australia and New Zealand, ...
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product news: Strathmore Water adds botanics to range
Barr Soft Drinks is launching Strathmore Botanics, made with spring water infused with natural botanicals and fruit flavours, with zero calories and no added sugar. “Water consumption is on the rise, with the category growing by £148m in the last two years, driven by an increase in the number of ...
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product news: Sunmagic rebrands entire range
Sunmagic, the premium juice producer, is rebranding its entire range to coincide with its 20th anniversary celebrations and place greater emphasis on its premium quality credentials, giving the brand and its drinks ranges a more modern look and feel. The new-look packaging features an updated logo and new label design ...
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product news: New look for Diet Coke heralds wave of initiatives from CCEP
CCEP has unveiled a new £10m advertising campaign for Diet Coke, to support its new campaign for 2018. As part of a brand refresh, the first development will see packs across GB take on a new look and feel. The new pack design coincides with the arrival of new flavours ...
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product news: Rubicon unveils relaunch of stills range
Barr Soft Drinks is unveiling a relaunch of its Rubicon Stills range, in a move that will target the broadest possible range of consumers across a wide variety of occasions. The new stills range will comprise three products – Rubicon Regular, Rubicon Deluxe and Rubicon Light & Fruity – attracting ...
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product news: Yazoo highlights no added sugar range
Flavoured milk brand Yazoo is launching a £200,000 advertising campaign for its No Added Sugar range. The activity will see the drink advertised across cinema, YouTube and social media for 13 weeks. Commenting on the activity, FrieslandCampina’s communication and media manager, Thuy Nguyen, said: “In light of the recent news ...
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product news: Boost adds punch variant
Boost drinks is introducing a new sugar free Punch Power 250ml can. Punch is the fastest growing flavour in Energy and Boost is launching its own SKU to the market this March to attract new customers to the drinks fixture. The new Punch Power flavour features a fusion of mango, ...
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product news: Highland Spring gives campaign some oomph
Highland Spring has unveiled its latest campaign, titled H2Oomph. Encouraging consumers to enjoy life with added value, the activity kicks off with a new on-pack promotion and forms part of the brand’s ongoing ‘Brave By Nature’ positioning. Consumers will be given the opportunity win experiences with added oomph - familiar ...