All Soft drinks articles – Page 15
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News
product news: Britvic introduces on the go Purdey’s can
Britvic is set to extend its range for multivitamin drink brand, Purdey’s, with the launch of a 250ml can format. Launching this month, the convenient on-the-go variant will target consumers looking for immediate refreshment. The new can will be launched in a £1.19 price-marked pack, available exclusively to the Independent ...
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product news: Schweppes makes major investment
The mixer brand Schweppes has announced what it describes as its biggest GB investment in more than 200 years. Responding to the growing demand for premium mixers, the investment includes the launch of a new premium skittle-shaped bottle that pays homage to its heritage and a multi-million pound marketing campaign. ...
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product news: Strathmore water increases athletics involvement
Strathmore water has been announced as the national supplier of bottled water for the IAAF World Indoor Championships Birmingham 2018. Athletes, officials and volunteers at the event, which is the biggest indoor sports event to be staged in Birmingham for 15 years, will be hydrated by more than 60,000 bottles ...
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product news: Monster Energy teams up with Assassin’s Creed
Monster Energy is teaming up with Ubisoft’s Assassin’s Creed Origins, to launch an on-pack promotion offering fans exclusive in-game content and special prizes. The promotion will run from 1 October until the end of March 2018, with Monster Energy drinks cans customised with Assassin’s Creed Origins iconic characters including Bayek. ...
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product news: Britvic launches £2m J₂O campaign
J₂O is giving shoppers the chance to win glittering prizes this Christmas with a multisensory, festive quiz to challenge friends and family.Merry Quizmas, which is played on Facebook Messenger, features audio, video and picture rounds. Competitors need to answer 10 questions correctly to be in with a chance of winning ...
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product news: Nurishment recruits Sturridge as brand ambassador
Liverpool and England footballer, Daniel Sturridge, is teaming up with Nurishment, the nutritionally enriched milk drink, as its first brand ambassador. Sturridge, who has represented England at all levels, will partner with Nurishment for three years, supporting a wide-ranging marketing campaign. Initially, he will promote the Nurishment Filling Station, the ...
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product news: Mars Chocolate Drinks and Treats adds to range
Mars Chocolate Drinks and Treats has announced a new addition to its growing chocolate spread range - Galaxy Spread - available now in a 200g jar with an RRP of £2. Galaxy joins Maltesers Teasers, Twix and Bounty as part of the Mars Chocolate Drinks and Treats’ Spread range. Michelle ...
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product news: Delamere Dairies unveils Nutty Drinks
Delamere Dairies is launching Nutty Drinks, a range of nut-based drinks with added fruit and vegetables that offer customers ‘on the go’ refreshment that’s delicious and healthy. Nutty Drinks are suitable for those following a vegan diet, and have no added sugar and less than 140 calories per 250ml bottle. ...
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product news: on-pack promotion on Diet Coke
Coca-Cola European Partners (CCEP) has unveiled Diet Coke’s latest on-pack promotion and stand-out limited edition designs, offering consumers the chance to win £5,000 every day. New beauty, fashion, music and travel graphics on packs of Diet Coke and Diet Coke Caffeine Free have been designed to appeal to the wish ...
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product news: Vimto teams up with Millions
Soft drink brand Vimto is teaming up with Millions, the tiny chewy sweets, to create Vimto Millions. The launch of the flavour has been timed to boost back to school sales. Vimto and Millions are looking to target teen consumers with the partnership, taking advantage of Vimto’s popularity among 15-19 ...
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product news: Fanta reveals Halloween plans
Coca-Cola European Partners (CCEP) is planning its biggest Halloween campaign from Fanta, including exclusively designed packaging, smaller 150ml can multipacks and an advertising and experiential marketing campaign. New ghoulish graphics on packs of Fanta have been specially designed by artist Noma Bar and will run from September 16 to November ...
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product news: Pomegreat launches new recipe
Pomegreat pomegranate juice drink, now part of Wonderful Brands, is launching a new recipe with added vitamins and no added sugar to meet this consumer demand for healthier, low sugar options. The drink will now only contain naturally occurring sugars from the fruit and be sweetened with stevia leaf extract. ...
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product news: Juiceburst adds new variants
Juiceburst has added two new variants to its range of ‘Schools Approved’ juice drinks: Sour Cherry and Strawberry & Apple. The new Sour Cherry and Strawberry & Apple SKUs contain 45% real fruit juice, count as one of your five-a-day and contain no added refined sugar. Both new 330ml variants ...
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product news: Coldpress launches juice with "zing"
Coldpress juices is about to launch its latest low calorie fruit and veg mix, which aims to complement customers’ snacks. Orange Zing (250ml) is based on orange and apple foundations, with the “zing” coming from sweet carrot and pineapple with a generous helping of ginger. Coldpress says Orange Zing has ...
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product news: Rubicon celebrates Diwali
AG Barr is encouraging wholesalers and retailers to make the most of the Diwali opportunity by stocking up on special celebration packs of Rubicon. Rubicon’s popular Mango, Guava and Passion flavours will be available in both plain and price-marked celebration packs, with a premium look and feel to help shoppers ...
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product news: Lucozade Sport launches new flavour
Lucozade Sport is launching a new flavour, Lucozade Sport Lemon & Lime, offered exclusively to wholesale. Available now, the flavour comes in 500ml £1 price-marked packs. Steven Hind, Lucozade Sport marketing director at Lucozade Ribena Suntory, commented: “Lucozade Sport’s new Lemon & Lime flavour appeals to new consumers and provides ...
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Functional FitWater - new from Lucozade Sport
Lucozade Sport has launched a new functional water, FitWater. Available in 600ml bottles (rrp 89p), it contains four electrolytes sodium and chloride to help replenish what you lose in sweat, magnesium which contributes to a reduction in tiredness and fatigue, and calcium to help with normal muscle function. With an ...
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product news: Lucozade Sport launches FitWater
Lucozade Sport is launching a new functional water, FitWater, available from August 1, in 600ml bottles. Claire Higgins, Lucozade Sport senior marketing manager at Lucozade Ribena Suntory (LRS), commented: “We’re absolutely thrilled to be launching FitWater. We’re confident it meets the growing consumer demand for functional drinks to enjoy as ...
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product news: Evian extends Wimbledon partnership
Evian, the water brand from Danone, has extended its partnership with The All England Lawn Tennis Club (AELTC) for another five years, so it will remain the Official Bottled Water Supplier to The Championships, Wimbledon until at least 2022. In addition to quenching the thirst of the players and thousands ...
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product news: Britvic launches Refresh’d campaign
Britvic has announced a new marketing campaign to support the latest product launch Refresh’d. The new multi-faceted campaign, worth £3.5m, comprises TV, OOH, digital, social and sampling activity, to raise consumer awareness of Robinsons Refresh’d as a tasty way to keep thirst quenched on-the-go. Kevin McNair, GB marketing director, Britvic ...