Barr Soft Drinks has signed a new franchise agreement for UK and Ireland with Bundaberg Brewed Drinks, an Australian family-owned business based in Queensland.

Bundaberg Brewed Drinks was established 50 years ago and focuses on craft-brewed premium non-alcoholic beverages. In addition to its home markets of Australia and New Zealand, it is active internationally in 44 countries around the world.

The UK range comprises six flavours - Ginger Beer, Root Beer, Blood Orange, Lemon/Lime & Bitters, Peach and Pink Grapefruit.

“We are very excited to have Bundaberg Brewed Drinks on board as a partner,” commented Jonathan Kemp, commercial director at Barr Soft Drinks. “Their range of drinks are bang on trend as premium adult drinks are in significant growth and within this, craft is primed to take off, just as it has done in other drinks categories.”

Bundaberg CEO John McLean said: “We are a proud family business and, for us, this partnership represents the beginning of a long-term relationship. Together, we will focus on continuing to build our brand and its distribution in the UK and Ireland.”

Kemp added: “Everything about Bundaberg is unique, from their premium brews to the glass ’stubby’ bottle with the iconic rip cap. It is a fabulous addition to our portfolio and for any retailer looking to target adults, it will make an exciting addition to their soft drinks range.”