Nestlé Waters UK is introducing emoji bottles to its Nestlé Pure Life portfolio to inspire children to drink more water.

The launch follows the success of Nestlé Pure Life Super Hero bottles, which hit the market in 2016, and is the first set of limited edition bottles the brand will be launching throughout the year, to appeal to family shoppers.

The new emoji range is available in four emojicon designs, across the brand’s 33cl bottles.

Silika Shellie, head of category and shopper development at Nestlé Waters, said: “We hope that our fun and creative Nestlé Pure Life range will encourage children aged 6+ to drink more water. With four different emojicons to choose from, children can select their favourite hydrating ‘Water Buddy’.

“Bottled water is the fastest growing segment within the £7.3bn soft drinks category and we’re confident that our new fun range of bottled water will help retailers to drive sales in-store and appeal to new shoppers.”

A range of POS has been developed for retailers and wholesalers, to help drive sales in store.