Lucozade Sport has unveiled an on-pack competition aiming to drive additional sales for retailers this summer.
Available on all major SKUs from the 23 April, the limited-edition packs offer consumers the chance to win 20,000 prizes from Fitbits to holidays for two.
The on-pack activity will be supported by a £5m ‘Made to Move’ campaign to inspire consumers to be more active over the summer.
Fronted by Lucozade Sport brand ambassadors Anthony Joshua and Harry Kane, a combination of TV, proximity, digital and social activity will show the nation that no-one ever moved forwards standing still.
The campaign will culminate at point of purchase with bespoke ‘Made to Move’ POS, developed to maximise the opportunity in-store and encourage purchase of the special packs.
Lucy Grogut, Lucozade Sport brand director at Lucozade Ribena Suntory, commented: “With the biggest event in the football calendar just around the corner, our new limited-edition packs will allow retailers to capitalise on the increased interest in sports drinks this summer.
“We know Lucozade Sport sales spike by up to 12% during sporting tournaments, so this presents a huge opportunity for our customers. We’ve got 20,000 prizes up for grabs – that’s 100 per day – so we know shoppers are going to be incentivised to pick up even more Lucozade Sport this summer season.”
The on-pack competition runs until October, with the latest phase of Lucozade Sport’s ‘Made to Move’ ATL campaign kicking off on the 4 June.