All Soft drinks articles – Page 17
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News
product news: Britvic extends Purdey’s campaign
Britvic has announced the continuation of its #ThriveOn campaign for its multivitamin drink brand, Purdey’s, partnering with British actor, DJ and celebrity, Idris Elba for the second year running. The latest instalment of the campaign, which sees Elba encourage consumers to approach everyday life with zeal, was announced at an ...
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The no/low sugar push
Sugar or rather the drive to remove it may be front of mind with soft drinks’ manufacturers, but they’ve a long way to go to convince some consumers that low or no sugar is what they want.According to Britvic’s Soft Drinks Review 2016, impulse outlets (which include forecourt ...
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product news: Lucozade Sport launches new app
Lucozade Sport is launching a new app as part of the Made to Move initiative. The app will encourage consumers to get more active through prize incentives, and is live now until the July 31 and will be supported by £2.5m marketing spend across social, digital and OOH. The free ...
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product news: CCEP adds to Monster portfolio
Coca-Cola European Partners (CCEP) has extended its energy portfolio with Monster Hydro. Monster Hydro is a non-carbonated energy product, and will be available in three flavours: Tropical Thunder, Mean Green and Manic Melon. Hydro will be available as a 550ml resealable wide mouth bottle, and the launch will be supported ...
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Product news: Shaking up the shelves
Orangina is gearing up for summer with new ‘Bikini and Trunk’ packaging for its 420ml bottles. Sporting eye-catching beachwear, the limited edition designs are rolling out now. Inspired by nostalgic summer memories, the designs make the most of the iconic Orangina bottle shape and are set to cater to the ...
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Product news: Feel Good with Infusions
Feel Good Drinks is extending its portfolio of soft drinks with the addition of a new Infusions range – naturally flavoured waters that contain no added sugar. There are three flavour combinations: Strawberry & Mint, Lemon & Elderflower and Apple & Rose with a hint of geranium, which are available ...
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Product news: Zeo invests in brand relaunch, new no-added-sugar range and celebrity ambassador
The all-natural, low-calorie soft drink Zeo is celebrating a major brand relaunch to mark the introduction of a new, no- added-sugar range and a year-long celebrity partnership with Caroline Flack. Caroline, who in 2016 drastically reduced her sugar intake and spoke publicly about the benefits to her lifestyle, will become ...
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Product news: Summer twist on new £10m ’Share a Coke’ campaign
Coca-Cola European Partners is bringing back its Share A Coke campaign but with a summer twist. Launching in May, the iconic logo on bottles of Coca-Cola, Coca-Cola Zero Sugar and Diet Coke will be replaced by the names of the world’s top holiday destinations.From famous cities to exotic beaches, the ...
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Product news: Lucozade Sport pays tribute to boxer
Lucozade Sport is unveiling a tribute to Anthony Joshua’s life, ahead of the world title fight against Wladimir Klitschko, on April 29. The short film will be broadcast via video-on-demand and YouTube before debuting on TV on Monday April 24. Steven Hind, Lucozade Sport marketing director at Lucozade Ribena Suntory, ...
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Product news: Health and on-the-go lifestyles key drivers for soft drinks sales, says Britvic report
Soft drinks producer Britvic has revealed that with healthier and on-the-go lifestyles very much on the agenda, there is plenty of opportunity for growth of the soft drinks category in the convenience sector. In its latest review of the soft drinks market, the company reported continued growth in importance of ...
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Product news: ginger variant joins Pepsi Max range
A new ginger variant has been added to the Pepsi Max range, which it says is the first cola and ginger combination to hit the UK market. The Pepsi Max Ginger line-up is packaged in a black and golden bronze design, and comprises 330ml cans, 500ml, 600ml, 1.5L, 2L, 6x330ml ...
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Product news: Vimto extends Remix range
Vimto is adding a new flavour to its Vimto Remix sub-range: Raspberry, Orange and Passionfruit, which available exclusively for the wholesale and convenience channels in a 500ml price-marked pack (PMP). Ed Jones, senior customer marketing manager, said: “500ml RTD formats have been hugely popular across the Vimto range, growing 26% ...
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Product news: Fanta reimaged by CCEP
Coca-Cola European Partners (CCEP) has reimaged Fanta, the fruit flavoured sparkling soft drink. The transformation will see a new visual identity, a spiral bottle and a new recipe for Fanta Orange which contains a third less sugar. Simon Harrison, operational marketing director at Coca-Cola European Partners (CCEP), said: “The evolution ...
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Product news: Weetabix on the go adds chocolate flavour
The breakfast drink Weetabix On The Go has added a new chocolate flavour to its Protein range to bolster its presence in the on-the-go breakfast market. To coincide with the launch of the new flavour, Weetabix On The Go has also introduced new packaging to its Protein range of drinks ...
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Product news: Lewis Hamilton to drive Monster winners
Monster Energy is giving motor racing fans a chance to enjoy a track day with Formula One star, Lewis Hamilton, as part of a promotion with Mercedes. The Ride Along competition will begin on April 1 and run for three months, with winners and a friend set to enjoy a ...
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Product news: Tropicana adapts to breakfast trends
Juice brand Tropicana is introducing a new offer for the brand intended to help retailers capitalise on the growing trend for convenient breakfast top ups and meeting the needs of shoppers’ emerging morning habits. Morning Boost – a smoothie containing fruit juice, fruit purée and cereals – will be rolling ...
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Packing a punch
Everyone knows that energy drinks are a big seller in forecourt stores but is your store getting all the sales it can? Red Bull is keen to help retailers get the basics right and maximise sales and, to this end, has identified four key things needed to achieve a sale. ...
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In full flow
Not a week seems to go by without another soft drink being launched onto the market as manufacturers are keen to cash in on the latest trends.And according to Nigel Paine, GB commercial director of out-of-home at Britvic, those trends include offering adults more choice; stocking drinks for positive wellbeing; ...
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Sugar’s beat
You can’t talk about soft drinks at the moment without mentioning the sugar levy, which was announced in March’s Budget. In his speech, Chancellor George Osborne announced the new tax as the "right thing for the next generation". He said it would not come into force until 2018 to give ...
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Positive energy
It seems that Red Bull really does have wings. Last year, the brand grew at a rate of 5.7%, while the sports and energy category remained flat at 0.4% (IRI data), but even that latter figure was ahead of the total soft drinks category. And growth in the forecourt sector ...