Lucozade Sport is launching a new flavour, Lucozade Sport Lemon & Lime, offered exclusively to wholesale. Available now, the flavour comes in 500ml £1 price-marked packs.

Steven Hind, Lucozade Sport marketing director at Lucozade Ribena Suntory, commented: “Lucozade Sport’s new Lemon & Lime flavour appeals to new consumers and provides a tempting alternative for existing fans. Flavour extensions are great for driving sales for customers; our last flavour launch, Mango & Passion Fruit, was worth £3.2m in wholesale alone in its first year of launch and almost doubled the brand’s penetration.

“Lemon & Lime is a popular flavour across soft drinks, yet under-indexes within sports drinks. As this new Lucozade Sport SKU is not available in grocery, stocking it gives shoppers a reason to keep returning to their local store to purchase. By bringing the highest quality and most relevant products to market, in line with consumer trends, we know we will meet the needs of retailers and their shoppers.”

Lucozade Sport’s new Lemon & Lime flavour will be available in cases of 12 x 500ml £1 PMP bottles at £5.99.