Soft drink brand Vimto is teaming up with Millions, the tiny chewy sweets, to create Vimto Millions.

The launch of the flavour has been timed to boost back to school sales.

Vimto and Millions are looking to target teen consumers with the partnership, taking advantage of Vimto’s popularity among 15-19 year-olds.

Vimto Millions will be available in a variety of formats, from a classic 40g count line to taper jars and a £1 price-marked pack (PMP).

The Vimto brand continues to be supported by ongoing marketing activity, including a targeted digital campaign and social media activity throughout the year.

Helen Hartley, brand licensing manager, Vimto. said: “Vimto has had over 10 years of continuous growth, with almost 6 million buyers nationally. So we couldn’t think of a better time to partner with another long-standing successful British brand.We’re tremendously excited about the launch of Vimto Millions and are certain it will be a hit with customers.”

Sandra Fisher, sales & marketing director, Golden Casket, added: “Millions aren’t just unique in shape and size, they’re known for their fabulously strong, punchy flavours. That’s why Vimto’s distinctive taste is the perfect fit. We couldn’t be happier to be launching such a one of a kind product, alongside another highly credible brand.”

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