Monster Energy is teaming up with Ubisoft’s Assassin’s Creed Origins, to launch an on-pack promotion offering fans exclusive in-game content and special prizes.
The promotion will run from 1 October until the end of March 2018, with Monster Energy drinks cans customised with Assassin’s Creed Origins iconic characters including Bayek.
Single cans will carry one of three unique designs, and will offer fans a pack of in-game resources to facilitate a player’s progression, and a chance to win prizes such as gaming consoles, Assassin’s Creed Origins video games, Monster Energy gaming fridges and exclusive Monster Energy apparel. Multipack cans will also unlock unique gaming accessories to help gamer progression.
Each can will have a unique code under the ring pull, which can be redeemed at the promotion’s website, allowing gamers to unlock in-game content and enter the prize draw for additional available prizes.
Simon Harrison, customer marketing director GB at Coca-Cola European Partners, said: “Monster Energy and gaming fans alike are sure to be excited by this promotion which gives them exclusive content and prizes that money can’t buy.
“Given the growth in the energy sector, we’re ensuring retailers get all the tools needed to make this a real sales driver through eye-catching displays that will encourage trial, and the draw of prizes that will help deliver repeat purchase.
“There’s already a lot of hype around the launch of Assassin’s Creed Origins, so we’re confident that the partnership with the franchise will help to further boost Monster Energy sales.”