The mixer brand Schweppes has announced what it describes as its biggest GB investment in more than 200 years.
Responding to the growing demand for premium mixers, the investment includes the launch of a new premium skittle-shaped bottle that pays homage to its heritage and a multi-million pound marketing campaign.
Rolling out this month, the new Schweppes bottle is modelled on the original Schweppes skittle which was blown and formed in a single piece by inventor Jacob Schweppe in 1783.
The yellow Schweppes sash will sit at the neck of the new bottle which features an embossed fountain design to signify the bubbles contained in the tonic.
The Schweppes range is available in a variety of formats including 200ml glass bottles, 1L PET bottles and to 6x150ml and 12x150ml can multipacks.
The Schweppes Classic range is being supported by a £6.6m campaign running for the rest of 2017, which includes out-of-home, TV and cinema advertising as well as sponsorship of the Jonathan Ross Show, experiential marketing and a digital campaign.
Simon Harrison, customer marketing director GB at Coca-Cola European Partners, said: “Schweppes is an iconic brand with a strong British heritage, and 2017 marks a new chapter in the brand’s long and impressive history. Our new signature shaped skittle bottle will provide a premium exterior to the popular liquid and effervescence bottled inside.
“The last quarter of 2017 is going to be massive for the Schweppes brand. The new look of Schweppes Classic and the unprecedented marketing support will continue to energise one of GB’s most loved soft drink brands in a year whereby we’re celebrating 225 years since Jacob Schweppes first came to London with his bottled bubbles. We’re confident the new campaign will drive sales and category growth for our customers.”