Mars Chocolate Drinks and Treats has launched a new frozen dessert and two new hot chocolate products.
Mars Mud Pie is a frozen dessert combining a soft chocolatey sponge base, topped with a malt flavoured cream, Mars chocolate and caramel.
Michelle Frost, general manager at Mars Chocolate Drinks and Treats, said: “Our frozen dessert range, including Maltesers Pavlova and Twix Cheesecake continues to prove popular with consumers. We’re sure that the new Mars Mud Pie will continue to attract consumers to the freezer aisle, bringing familiar brands and great tastes to offer something new and different at dessert time.”
Mars Mud Pie is available now with an RRP of £3.00.
Two new introductions to the hot chocolate category are Galaxy Mocha Latte and Galaxy Thick Hot Chocolate.
Frost explained: “Traditionalists will love Galaxy Thick Hot Chocolate, while more adventurous consumers will get to try something completely new and different with Galaxy Mocha Latte.
“Galaxy Mocha Latte is the first coffee variant to be added to our hot chocolate range, offering consumers something new and innovative. With the combination of strong brands and eye-catching packaging, we hope to drive category growth even further and maximise sales.”
Galaxy Mocha Latte (280g) has an RRP of £3.00, and Galaxy Thick Hot Chocolate (300g) has an RRP £2.79.
No comments yet