All Soft drinks articles – Page 18
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News
product news: Delamere Dairies unveils Nutty Drinks
Delamere Dairies is launching Nutty Drinks, a range of nut-based drinks with added fruit and vegetables that offer customers ‘on the go’ refreshment that’s delicious and healthy. Nutty Drinks are suitable for those following a vegan diet, and have no added sugar and less than 140 calories per 250ml bottle. ...
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product news: Fanta reveals Halloween plans
Coca-Cola European Partners (CCEP) is planning its biggest Halloween campaign from Fanta, including exclusively designed packaging, smaller 150ml can multipacks and an advertising and experiential marketing campaign. New ghoulish graphics on packs of Fanta have been specially designed by artist Noma Bar and will run from September 16 to November ...
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product news: Vimto teams up with Millions
Soft drink brand Vimto is teaming up with Millions, the tiny chewy sweets, to create Vimto Millions. The launch of the flavour has been timed to boost back to school sales. Vimto and Millions are looking to target teen consumers with the partnership, taking advantage of Vimto’s popularity among 15-19 ...
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product news: Juiceburst adds new variants
Juiceburst has added two new variants to its range of ‘Schools Approved’ juice drinks: Sour Cherry and Strawberry & Apple. The new Sour Cherry and Strawberry & Apple SKUs contain 45% real fruit juice, count as one of your five-a-day and contain no added refined sugar. Both new 330ml variants ...
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product news: Pomegreat launches new recipe
Pomegreat pomegranate juice drink, now part of Wonderful Brands, is launching a new recipe with added vitamins and no added sugar to meet this consumer demand for healthier, low sugar options. The drink will now only contain naturally occurring sugars from the fruit and be sweetened with stevia leaf extract. ...
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product news: Coldpress launches juice with "zing"
Coldpress juices is about to launch its latest low calorie fruit and veg mix, which aims to complement customers’ snacks. Orange Zing (250ml) is based on orange and apple foundations, with the “zing” coming from sweet carrot and pineapple with a generous helping of ginger. Coldpress says Orange Zing has ...
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News
product news: Rubicon celebrates Diwali
AG Barr is encouraging wholesalers and retailers to make the most of the Diwali opportunity by stocking up on special celebration packs of Rubicon. Rubicon’s popular Mango, Guava and Passion flavours will be available in both plain and price-marked celebration packs, with a premium look and feel to help shoppers ...
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News
product news: Lucozade Sport launches new flavour
Lucozade Sport is launching a new flavour, Lucozade Sport Lemon & Lime, offered exclusively to wholesale. Available now, the flavour comes in 500ml £1 price-marked packs. Steven Hind, Lucozade Sport marketing director at Lucozade Ribena Suntory, commented: “Lucozade Sport’s new Lemon & Lime flavour appeals to new consumers and provides ...
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News
Functional FitWater - new from Lucozade Sport
Lucozade Sport has launched a new functional water, FitWater. Available in 600ml bottles (rrp 89p), it contains four electrolytes sodium and chloride to help replenish what you lose in sweat, magnesium which contributes to a reduction in tiredness and fatigue, and calcium to help with normal muscle function. With an ...
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product news: Lucozade Sport launches FitWater
Lucozade Sport is launching a new functional water, FitWater, available from August 1, in 600ml bottles. Claire Higgins, Lucozade Sport senior marketing manager at Lucozade Ribena Suntory (LRS), commented: “We’re absolutely thrilled to be launching FitWater. We’re confident it meets the growing consumer demand for functional drinks to enjoy as ...
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News
product news: Boost invests in VOD advertising
Love Island, Celebrity Juice and Take Me Out are among shows about to receive a Boost as the energy drink brand takes its Release The Boost campaign to the digital airwaves with ITV’s video on-demand service, the ITV Hub. A new 15-second advert from Boost Drinks, featuring the Release The ...
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News
product news: Britvic launches Refresh’d campaign
Britvic has announced a new marketing campaign to support the latest product launch Refresh’d. The new multi-faceted campaign, worth £3.5m, comprises TV, OOH, digital, social and sampling activity, to raise consumer awareness of Robinsons Refresh’d as a tasty way to keep thirst quenched on-the-go. Kevin McNair, GB marketing director, Britvic ...
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News
product news: Evian extends Wimbledon partnership
Evian, the water brand from Danone, has extended its partnership with The All England Lawn Tennis Club (AELTC) for another five years, so it will remain the Official Bottled Water Supplier to The Championships, Wimbledon until at least 2022. In addition to quenching the thirst of the players and thousands ...
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NewsACS calls for input into plastic bottle recycling plans
The Association of Convenience Stores (ACS) has responded to a question in the House of Lords about plastic bottle recycling and a deposit return scheme, urging the government to listen to the views of convenience store retailers by including them in the DEFRA (Department for Environment, Food & Rural Affairs) ...
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product news: CCEP unveils sustainable packaging strategy
Coca-Cola European Partners has unveiled its new GB sustainable packaging strategy – setting out an ambition for its GB business unit to work with local and national partners to recover all its packaging so that more is recycled and none ends up as litter. At present, only 70% of the ...
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product news: Grace Foods makes biggest investment in Aloe drinks range
Grace Foods UK is encouraging consumers to #RebootNormal with its biggest investment in the Grace Say Aloe soft drinks range. The £1m campaign runs from July to October and will reach more than 10 million consumers, encouraging shoppers to ‘Reboot Your Normal’ with a light-hearted take on everyday ‘normal’ activities. ...
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product news: Volvic kicks off marketing campaign
Danone’s Volvic water brand is kicking off its biggest marketing campaign to date this summer across its flavoured waters range, comprising Volvic Touch of Fruit and Volvic Juiced. The opportunity for retailers is huge, explained Adrienne Toner, senior brand manager at Volvic: “Health is one of the big trends at ...
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News
Product news: Monster win for Lewis Hamilton with launch of ’44’
The latest addition to the successful Monster energy range is the Lewis Hamilton signature drink. The three-time Formula One World Champion’s drink is called ‘44’, named after the race number with which he began his racing career, has won multiple championships with, and which he currently races in Formula One. ...
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News
Product news: Lucozade Energy in mega sampling campaign
Lucozade Energy is this month launching a summer sampling campaign, which will take the taste of the Orange and Original varieties to consumers via four million samples. Backed with a total £20m brand investment, Lucozade Energy is being offered at high footfall locations including commuter train stations and shopping centres ...
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News
Product news: CCEP halves sugar content in Capri-Sun
Coca-Cola European Partners (CCEP) has announced the reformulation of the regular Capri-Sun flavours, as part of its strategy to help retailers provide more low-sugar soft drinks to consumers.From early 2018, the regular Capri-Sun variants across the 330ml and 200ml pouch formats will contain 50% less sugar. This will mean the ...