All Soft drinks articles – Page 18
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News
Functional FitWater - new from Lucozade Sport
Lucozade Sport has launched a new functional water, FitWater. Available in 600ml bottles (rrp 89p), it contains four electrolytes sodium and chloride to help replenish what you lose in sweat, magnesium which contributes to a reduction in tiredness and fatigue, and calcium to help with normal muscle function. With an ...
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product news: Lucozade Sport launches FitWater
Lucozade Sport is launching a new functional water, FitWater, available from August 1, in 600ml bottles. Claire Higgins, Lucozade Sport senior marketing manager at Lucozade Ribena Suntory (LRS), commented: “We’re absolutely thrilled to be launching FitWater. We’re confident it meets the growing consumer demand for functional drinks to enjoy as ...
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product news: Boost invests in VOD advertising
Love Island, Celebrity Juice and Take Me Out are among shows about to receive a Boost as the energy drink brand takes its Release The Boost campaign to the digital airwaves with ITV’s video on-demand service, the ITV Hub. A new 15-second advert from Boost Drinks, featuring the Release The ...
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product news: Britvic launches Refresh’d campaign
Britvic has announced a new marketing campaign to support the latest product launch Refresh’d. The new multi-faceted campaign, worth £3.5m, comprises TV, OOH, digital, social and sampling activity, to raise consumer awareness of Robinsons Refresh’d as a tasty way to keep thirst quenched on-the-go. Kevin McNair, GB marketing director, Britvic ...
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product news: Evian extends Wimbledon partnership
Evian, the water brand from Danone, has extended its partnership with The All England Lawn Tennis Club (AELTC) for another five years, so it will remain the Official Bottled Water Supplier to The Championships, Wimbledon until at least 2022. In addition to quenching the thirst of the players and thousands ...
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NewsACS calls for input into plastic bottle recycling plans
The Association of Convenience Stores (ACS) has responded to a question in the House of Lords about plastic bottle recycling and a deposit return scheme, urging the government to listen to the views of convenience store retailers by including them in the DEFRA (Department for Environment, Food & Rural Affairs) ...
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product news: CCEP unveils sustainable packaging strategy
Coca-Cola European Partners has unveiled its new GB sustainable packaging strategy – setting out an ambition for its GB business unit to work with local and national partners to recover all its packaging so that more is recycled and none ends up as litter. At present, only 70% of the ...
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product news: Grace Foods makes biggest investment in Aloe drinks range
Grace Foods UK is encouraging consumers to #RebootNormal with its biggest investment in the Grace Say Aloe soft drinks range. The £1m campaign runs from July to October and will reach more than 10 million consumers, encouraging shoppers to ‘Reboot Your Normal’ with a light-hearted take on everyday ‘normal’ activities. ...
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product news: Volvic kicks off marketing campaign
Danone’s Volvic water brand is kicking off its biggest marketing campaign to date this summer across its flavoured waters range, comprising Volvic Touch of Fruit and Volvic Juiced. The opportunity for retailers is huge, explained Adrienne Toner, senior brand manager at Volvic: “Health is one of the big trends at ...
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Product news: Monster win for Lewis Hamilton with launch of ’44’
The latest addition to the successful Monster energy range is the Lewis Hamilton signature drink. The three-time Formula One World Champion’s drink is called ‘44’, named after the race number with which he began his racing career, has won multiple championships with, and which he currently races in Formula One. ...
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Product news: Lucozade Energy in mega sampling campaign
Lucozade Energy is this month launching a summer sampling campaign, which will take the taste of the Orange and Original varieties to consumers via four million samples. Backed with a total £20m brand investment, Lucozade Energy is being offered at high footfall locations including commuter train stations and shopping centres ...
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Product news: CCEP halves sugar content in Capri-Sun
Coca-Cola European Partners (CCEP) has announced the reformulation of the regular Capri-Sun flavours, as part of its strategy to help retailers provide more low-sugar soft drinks to consumers.From early 2018, the regular Capri-Sun variants across the 330ml and 200ml pouch formats will contain 50% less sugar. This will mean the ...
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Product news: Big year for Perrier as brand adds Flavours
Nestlé Waters is introducing Perrier Flavours to its bottled water portfolio, in what the company believes will be the biggest year for the brand in over a decade. The premium range will be available in two flavours - Green Apple and Lemon. Perrier Flavours will offer health-conscious shoppers a tasty ...
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Core brands are key to soft drinks category growth, says Red Bull
Energy, water and cola are the three core sub-categories that will drive 97% of future growth in soft drink sale, according to energy drink specialist Red Bull at its inaugural Category Summit attended by customers from across the grocery, convenience, driving and foodservice channels. With the soft drinks category continuing ...
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Product news: First ’WISIWIG’ launch for Red Bull Editions
Red Bull has launched a ‘when it’s gone it’s gone’ Summer Edition - Kiwi-Apple flavour, an extension to the existing Editions range. It is the company’s first ‘when it’s gone it’s gone’ launch from the brand, which will be producing two million cans. Red Bull Editions have delivered £52.8m in ...
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product news: Ribena introduces doodling app
Ribena is launching a £4m fully integrated campaign this summer ‘Doodle Your World – Make It More #Ribenary’. The interactive programme kicks off with a refreshed TV commercial that champions the new augmented reality app. The ‘Doodle Your World’ app allows consumers to create their own video content with colourful ...
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product news: Relentless targets music fans
Coca-Cola European Partners (CCEP) has announced a new Relentless on-pack promotion to help retailers grow their energy sales by tapping into the increasing popularity of urban music and festivals in Great Britain.Relentless’ ‘Tickets and Tracks’ promotion will see a unique code printed under the black tab of promotional cans across ...
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product news: Vimto unveils RTD drive
Vimto has announced a nine-month distribution drive for its RTD (ready to drink) range. As well as the distribution drive, which will focus on convenience retailers in the North West, Midlands and London, a media campaign will run in cinemas and On Demand, as well as across digital and social ...
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product news: CCEP evolves with new Glaceau variants
Coca-Cola European Partners (CCEP) has launched three new Glacéau smartwater sparkling flavoured variants with zero sugar, zero calories, and all natural flavours in a bid to help retailers offer more choice to consumers. The evolution of smartwater sparkling sees Berry & Kiwi, Lemon and Green Apple flavours join the portfolio, ...
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product news: Lucozade Sport gives commuters free journey
Lucozade Energy has launched a high-profile summer marketing campaign with an innovative sampling activation. Taking over London’s Oxford Circus tube station, thousands of commuters were offered a free journey with every specially-designed bottle of Lucozade Energy. It had 5,000 adapted Lucozade Energy Orange and Original 380ml bottles with a contactless ...