Britvic has announced a new marketing campaign to support the latest product launch Refresh’d. The new multi-faceted campaign, worth £3.5m, comprises TV, OOH, digital, social and sampling activity, to raise consumer awareness of Robinsons Refresh’d as a tasty way to keep thirst quenched on-the-go.

Kevin McNair, GB marketing director, Britvic commented: “Consumer awareness around the importance of staying hydrated is on the rise as the ‘Healthy Hydration’ category has grown to become the fastest growing segment in soft drinks.

“By harnessing the strength of the Robinsons brand as a household name, this campaign will raise even more awareness of the new product range amongst consumers, as a tasty way to keep thirst Refresh’d on-the-go.

“As the weather starts to heat up, so are the soft drinks sales opportunities for retailers. To take advantage of the mass consumer awareness generated through this campaign, we encourage retailers to stock up on the full range of Refresh’d, in the chiller wherever possible, and stay stocked up, to avoid missing out on summer sales opportunities.”

Robinsons Refresh’d is available in three flavour combinations - Raspberry & Apple, Orange & Lime and Apple & Kiwi – in single 500ml PET bottles in cases of 12 and 24, including price-marked formats.