Vimto has announced a nine-month distribution drive for its RTD (ready to drink) range.
As well as the distribution drive, which will focus on convenience retailers in the North West, Midlands and London, a media campaign will run in cinemas and On Demand, as well as across digital and social platforms.
The Vimtoad character is returning with his orange friend, MixToad as the brand gets behind its original and Remix variants.
Ed Jones, senior customer marketing manager for Vimto said: “Convenience is becoming an ever bigger focus for us. Vimto Remix, which is the most successful NPD launch from the Vimto brand, has been driven by the convenience and wholesale channels – and it’s a strategy that’s working for us. Having only launched a year ago, the brand is already worth £4.3m.”