Heineken UK is supporting its Italian lager brand Birra Moretti with a £2.4m marketing push, designed to make the brand “unmissable” over the festive season.
The campaign includes a TV advert, out of home (OOH) activations and limited-edition packaging across a range of multi-packs: 10x330ml, 12x330ml, and 18x330ml.
As part of the OOH activity, a 4D billboard at London’s Piccadilly Circus urges passer-bys to scan a QR code and share a Birra Moretti gift with a loved one.
Meanwhile at Waterloo Station, an installation invites travellers to take home a festive bauble.
Gemma Sapstead, senior brand manager at Birra Moretti, says: “Chistmas is one of the biggest trading periods for Birra Moretti and we’re excited to be running our festive campaign for the second year running.
“This will provide an opportunity for retailers to elevate the brand and drive premiumisation.”
