Vinarchy has given its top-selling Austrailian Jam Shed Shiraz a festive makeover, under the name of Jam Sled.
There are five new label designs across the collection on 750ml bottles and a 1.5 litre mini box.
Vinarchy’s head of brand marketing in Euope says: “Christmas is a critical trading period for the wine category, and we wanted to give shoppers another reason to reach for Jam Shed.
“By introducing a new seasonal look to a fan-favourite, we’re giving shoppers something that’s both familiar and fun, whilst helping retailers unlock growth in a competitive festive market. That combination gives us every reason to believe that Jam Shed will be front of mind – and in baskets – at the most important time of the year.”
