Coca-Cola European Partners (CCEP) has announced the reformulation of the regular Capri-Sun flavours, as part of its strategy to help retailers provide more low-sugar soft drinks to consumers.
From early 2018, the regular Capri-Sun variants across the 330ml and 200ml pouch formats will contain 50% less sugar. This will mean the original flavours will be levy exempt and will deliver the same classic Capri-Sun taste to shoppers but with fewer calories.
The new recipes are part of a £30m investment (2012-2017) by CCEP that has focused on reformulation and new product development to provide consumers with a wide choice of lower- and no-sugar options. Since 2005, CCEP has launched 29 new drinks with reduced sugar or calories.
Simon Harrison, operational marketing director GB at CCEP, said: “Lighter drink variants are in greater demand than ever before, and we’re confident that the lower sugar Capri-Sun – which will still provide that refreshing, fruity taste we know consumers love – will be a popular choice with shoppers looking for a great tasting, sugar and calorie reduced juice drink.
“We’re committed to supporting retailers by evolving our portfolio to attract new consumers to the brand whilst retaining existing brand fans. The new recipes will offer shoppers even more choice when they are stocking up for their lunchboxes for the week ahead or in need of refreshment whilst on-the-go.”