Coca-Cola European Partners (CCEP) has reimaged Fanta, the fruit flavoured sparkling soft drink.
The transformation will see a new visual identity, a spiral bottle and a new recipe for Fanta Orange which contains a third less sugar.
Simon Harrison, operational marketing director at Coca-Cola European Partners (CCEP), said: “The evolution of Fanta is another example of how we’re energising our portfolio of leading brands to ensure they remain relevant to consumers whilst helping to drive sales for our retail customers.
“This year looks set to be the biggest in Fanta’s history, with a fresh new look inside and out and a multi-million pound investment support plan. As well as a new visual identity, we’ve been working hard to reduce the sugar without compromising on the taste. We are therefore delighted to be launching this new look alongside a new recipe which contains a third less sugar, a recipe which consumers have told us tastes better than ever.”
The new visual identity will roll out in stores from April this year with the new Fanta Orange recipe launching in May. The new two-litre twist bottle will arrive into stores in May with the 500ml format following later in the year.