Lucozade Sport is launching a new app as part of the Made to Move initiative.
The app will encourage consumers to get more active through prize incentives, and is live now until the July 31 and will be supported by £2.5m marketing spend across social, digital and OOH.
The free to download Made to Move app rewards every user with a free Pure Gym Day Pass and enters them into daily and weekly prize draws for every 5,000 steps taken. With prizes ranging from FA Cup final tickets, FitBit Charge 2s and trips to Australia and Dubai, extra entries into the prize draws can be unlocked using codes on promotional Lucozade Sport bottles. The additional entry codes are available across Orange, Raspberry, Mango & Passionfruit and Orange Low Cal variants in 500ml and 4x500ml formats.
Steven Hind, Lucozade Sport marketing director at Lucozade Ribena Suntory, commented: “Lucozade Sport already benefits from an average increase of 19.6% in drink now retail sales between May and July so the launch of the Made to Move app is perfectly timed to make the absolute most of this opportunity.
“We’re gearing up for another busy summer and with limited national, and international, sporting events over the warmer months, what better way to inspire people to get active than with some great prizes.”