Britvic and 7UP has announced a visual overhaul of the 7UP Free range which is rolling out into stores now, just ahead of its ‘Feel Good to be Free’ marketing campaign which is launching mid-June.
Comprising TV, out of home and digital activity, which will be going live across all platforms from June 18 and running throughout summer, the national 6-sheet advertising features outdoor panels that will be automatically activated when the temperature reaches a certain level.
In addition to a multi-platform campaign to engage with consumers both in and out of home, the 7UP Free PET bottles and cans are being given a fresh new look. Using the brand’s lemon and lime trademark colour palette and increasing stand out to its no-sugar message on pack, the new design will be more recognisable to consumers looking for a great tasting sugar-free soft drink. New POS will also be available to customers and consumer sampling will be held in selected stores to drive trial and awareness of the refreshed look.
Trystan Farnworth, commercial director, Convenience & Impulse at Britvic, added: “We are really proud to have seen 7UP Free evolve and grow massively, especially over the last year with it leading the growth in the no-sugar lemon and lime segment. This new campaign really celebrates the refreshing taste of the 7UP Free and, supported with the redesign, will drive further awareness and trial of the range among consumers. As well looking and tasting great, the range sits below the soft drinks industry levy, so we recommend retailers stock up on the range now to make the most of the increased exposure generated through this campaign and help drive footfall into their stores over summer.”
The 7UP Free range is made up of two flavours; Lemon and Lime and Mojito, both of which are sugar, caffeine and colour additive free.