Relentless fruit punch

Coca-Cola Europacific Partners Great Britain (CCEP) is launching Relentless Fruit Punch.

The new tropical flavour is designed to fuel growth of Relentless, which is the number four energy drink brand in GB worth £45m (NIQ data).

Rolling out this month, Relentless Fruit Punch will be available in plain and £1 price-marked 500ml packs.

This summer, the Relentless brand will continue to work with music ambassadors and partners, launching a digital promotion for brand fans to win JBL audio prize bundles including partybox speakers and headphones.

Helen Kerr, associate director of portfolio development at CCEP, said: “The energy drinks market is booming and is now worth more than £2bn in GB and growing (NIQ), and innovation is key to driving this momentum. This latest arrival follows the introduction of the Relentless Zero Sugar range, which has generated nearly £9m since launching in summer 2022 and continues to deliver double-digit volume and value growth.”

Relentless Fruit Punch joins Origin, Cherry and Passion Punch, alongside its Zero Sugar range of Watermelon, Peach and Raspberry.