The two Tango Ice Blast flavours – Tango Raspberry Blast and Tango Cherry Blast – are now available in a limited-edition, ready-to-drink format.
Tango already has a strong record of new product development, particularly with its rotational flavour series, Tango Editions, with both Berry Peachy and Paradise Punch achieving the number one fruit flavoured carbonate NPD in their year of launch (Nielsen).
Ben Parker, retail commercial director at Britvic, said: “We know this has been an anticipated launch, and we’re pleased to finally announce the exclusive launch to the convenience channel. As well as the delicious flavours, the eye-catching packaging and vibrant liquids will make Tango Blast unmissable on shelves and in chillers. So, we expect the launch to appeal to fans of the brand who have come to expect something bold and different from Tango, while attracting new shoppers too.”
Free from artificial flavours or colours, Tango Blast is approved as vegan by The Vegetarian Society, making both flavours suitable for a wide range of consumers. Tango Raspberry Blast and Tango Cherry Blast will be available in a 500ml format only at an rrp of £1.99, the flavours will also be available in packs of 12 (in wholesale only). Exclusive to convenience, the launch will be supported by a social media first activation, PR and in-store pos items.
