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PRODUCT NEWS: Weetabix On The Go back in price-marked packs
2022-04-07T11:15:00
Breakfast drink, Weetabix On The Go, is bringing back its £1 price-marked packs (PMPs) across its 250ml core range. The Weetabix On The Go brand is now worth £2.1m within the impulse channel, accounting for 86% of breakfast drink sales (Nielsen).
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