Adult soft drink J2O is unveiling three new products ahead of the busy Summer season; J2O Summer Limited Edition Pear & Guava (Summer Shine), J2O Spritz Apple & Elderflower and J2O Spritz cans.

Phil Sanders, out of home commercial director at Britvic, commented: “The variety within our portfolio of J2O blends – currently worth £236m – appeals to a range of different consumers and will assist retailers in attracting and converting less frequent buyers and those entering the market for the first time.

“Our three new products will build on the much loved J2O brand, while enabling a progressively premium approach within the portfolio and supporting retailers with a range of formats to suit all shopper occasions. Our new 250ml slim line J2O Spritz Cans for example are ideal for on-the-go refreshment, giving customers the perfect amount to take home and enjoy on the move.

“The J2O Summer Limited Edition Pear & Guava variant, is another good example and has been designed to be enjoyed while socialising. The product also aims to capitalise on the busy summer season when get-togethers are on the rise.”

The launches will be supported by social media and in-store activations designed to keep the brand front of mind for shoppers.