The fruit juice brand Tropicana is growing its Tropicana Essentials range with a new flavour this January called Immune Support.
The new flavour aims to meet consumer demand for functional benefits, at a time when health and wellness is a big focus for shoppers.
Caroline Wilding, marketing manager for Tropicana at PepsiCo UK, commented: “Only one third of British adults currently achieves their five portions of fruit & veg a day; juice drinkers are 70% more likely to achieve their five a day and so, as the UK’s number one juice brand, we can play a role in closing that gap.
“Since the launch of Tropicana Essentials a year ago, the range has performed extremely well and continues to bring incremental shoppers to the category. Functional juice is the fastest growing segment within chilled fruit juice and Tropicana Essentials has established itself as a beacon brand, attracting shoppers to the fixture and helping them better understand what functional juices can offer.”
Tropicana is also investing in the core range for 2019, adding three new flavours to its line-up: Apple, Raspberry & Redcurrant; Apple, Pear & Apricot; and Watermelon & Starfruit. The new flavours will be accompanied by a new look, which encourages recycling with on-pack information and guidance.