Britvic’s J₂O Glitterberry flavour is hitting screens for the first time since 2011 with a TV advert for the brand.

The festive blend of grape, cherry and winter spices with edible gold glitter was the top performer in its category last Christmas based on rate of sale.

The 10-second advert will run until 31 December, and alongside it Britvic is investing in a shopper campaign which includes in-store advertising.

Trystan Farnworth, commercial director, convenience and impulse at Britvic, commented: “Glitterberry always proves to be a fantastic addition to the J₂O portfolio at Christmas and we continue to get great feedback from consumers who look out for it each year.  We’re very excited to be supporting it with its own dedicated TV advert for the first time since 2011, driving increased awareness across the nation.

“The product will stand out on retailers’ shelves and is a great brand to build displays with to encourage their customers to pick it up as a tasty, refreshing drink to take to Christmas parties and family gatherings this festive season. J₂O Glitterberry is the ideal alternative to an alcoholic drink which still tastes and looks great.”