Highland Spring has unveiled its biggest ever investment in its sparkling water.

The £1m investment includes a new ‘Remarkabubble’ campaign to address the changing consumption habits of sparkling water by championing its role as a refreshing treat at any time of day.

The four-week, multi-channel campaign is set to go live on 26th August and includes national OOH and digital media as well as PR and social media support.

The outdoor media activity, including billboard and digital screens, will run in close proximity to convenience outlets across the UK to drive awareness during the day.

The activity will be upweighted to coincide with commuting hours and is expected to deliver 149 million impacts over the four-week period.

Carol Saunders, head of marketing at Highland Spring Group, said: “Our ‘Remarkabub-ble’ campaign celebrates the role that sparkling water plays in elevating the everyday hydration experience to make it a refreshing treat.

“Far from sitting on the sidelines of the soft drinks category, sparkling water has major potential for growth if we inspire consumers to incorporate it as an easy way to feel great while they hydrate daily.

“So it’s time to dial up the everyday special, encouraging consumers to take a moment and set time aside to indulge in a little lift.”