Coca-Cola is backed by a new campaign, that has been created to spark memories of the ‘magic’ associated with enjoying the drink.
The new ad follows a woman who is enjoying a Coca-Cola and as she feels the distinctive bubbles of her first sip, she is transported back to memories of being on a beach, playing sport and dancing with friends.
TV advertising will feature both classic Coca-Cola and Coca-Cola Zero Sugar. The campaign will also appear in outdoor, digital, experiential and PR activity.
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