Coca-Cola Europacific Partners (CCEP) is launching Monster Juiced Aussie Lemonade and Monster Ultra Rosa alongside the return of its snow sport-themed consumer promotion for the Monster Ultra range.
Monster Aussie Lemonade has been designed to leverage the wide of appeal of lemonade, a segment worth £164m (Nielsen). It is described as a twist on classic lemonade, combining Monster’s energy blend with a burst of fresh citrus flavour. An Australian-inspired bold and bright packaging design has been created to deliver maximum impact on-shelf.
Meanwhile, Monster Ultra Rosa combines a red berry blend flavour with a floral finish, giving consumers an energy boost with no calories and no sugar.
Monster Juiced Aussie Lemonade and Monster Ultra Rosa will be available in 500ml plain packs and, for larger stores, the variants will also be in four-can multipacks.
Pippa Collins, associate director commercial development at CCEP GB, said: “Monster Juiced Aussie Lemonade has already been popular in the US and Monster Ultra Rosa delivered the second highest right of sale within the Ultra range in quarter four of last year while only in limited distribution. We’re confident the new nationwide arrivals will drive sustained growth for the Monster brand.”
Monster is also offering Ultra fans the chance to win an immersive ‘money-can’t-buy’ snow sport experience with the return of its successful promotion. The lucky winner will enjoy three days of skiing or snowboarding in Switzerland, with accommodation, lift pass and equipment rental and exclusive Monster Energy hospitality perks. Consumers have until March 6 to enter online at MONSTERENERGY.COM/ULTRASNOW_GB.
Retailers who want to drive excitement in-store with high-impact snow sport-themed POS materials, should visit and request kits from My.CCEP.com.