Tropicana Summer Shopper Campaign

Tropicana is building on last year’s trade-exclusive juice activation by offering retailers the chance to win even bigger cash prizes, with a £10,000 cash prize for the winning retailer and ten £500 runner-up prizes on offer.

The campaign will run across leading SKUs from the Naked, Tropicana and Copella ranges between until 15th September.

Lucy Kent, head of impulse at Tropicana Brands Group, commented: “We know that chilled fruit juice and smoothies remains an incredibly important category for retailers during the summer months when consumers are looking for more refreshing options to purchase. Our hero SKUs are perfect for on-the-go drinking, and with consumers back out there enjoying the sunshine with friends and family, they can stay refreshed all day.

“Tropicana and Naked in particularly are proving popular within the channel, with Tropicana Smooth the number one chilled juice & NFC, and Naked Green the number one smoothie in the category. We tend to see a natural uplift in sales of our juice brands in the category during the summer months and we would like to encourage retailers to maximise this opportunity.

“This campaign, which was a huge success last year, will give retailers a chance to win even bigger and better cash prizes and increase their sales by stocking up on bestsellers from our varied portfolio. We are thrilled to have a chance to give back to our loyal customers again this summer.”

To be in with a chance of winning, retailers have to buy any two cases of Tropicana Smooth Orange (250ml or 850ml), Tropicana Original Orange (250ml or 850ml), Naked Blue Machine (300ml), Naked Green Machine (300ml) or Copella Cloudy Apple (300ml), and text JUICY to the number on the POS materials in store. Once notified of their win, retailers will need to upload an image of their receipt of purchase.