Ribena is building its Sparkling range this month with the launch of Ribena Sparkling Zero Sugar to help retailers meet the growing demand for zero sugar choices in the flavoured carbonates category.
Sparkling Zero Sugar features the taste of a carbonated soft drink in Ribena’s Blackcurrant flavour, without the addition of sugar, and will be available in 500ml and 2L bottles to meet shoppers’ needs for both ‘drink now’ and ‘drink later’ formats.
The Ribena Sparkling range will also have a new refreshed look from September to help it stand out on shelf, and the new packs will showcase reduced-price PMP bottles aiming to help retailers drive value in their range at a time when consumers are price-sensitive.
Sarah Fleetwood, head of Ribena at Suntory Beverage & Food GB&I, said: “We know that zero-sugar drinks are driving growth within the soft drinks category; in fact sugar-free carbonates have grown by 5.2% in the last year due to the fact that at least a third of shoppers want to reduce sugar in their diet. With the implementation of HFSS regulations on the horizon too, there is a big opportunity for retailers to maximise sales in zero-sugar soft drinks through category favourites and new additions like Ribena Sparkling Zero Sugar.
“But we haven’t stopped there. We’re also driving value in the category for retailers with a brand-new design across the Ribena Sparkling range to help them make the most of these popular drinks, as well as reducing the price-marked pack on our bottles too. We know that consumers are especially price-conscious at the moment so this is a move that will really help retailers boost sales even further.”
The latest updates from Ribena Sparkling will be supported with OOH, PR, social media and in-store marketing across the country to drive mass awareness and help retailers to boost their zero-sugar and fruit carbonate sales.
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