After the successful collaboration with Ghostbusters Afterlife in 2021, Walkers is partnering with Sony to celebrate the release of Ghostbusters: Frozen Empire.
An on-pack promotion gives shoppers the chance to win prizes every hour between 6am and midnight up until May 5. Prizes include cinema tickets, private VIP screenings of Ghostbusters: Frozen Empire, Sony store vouchers, and a trip for two to New York for a Ghostbusters-themed adventure holiday and an exclusive movie location tour.
The promotion is running across Monster Munch, Wotsits, Squares and Quavers, in a range of formats including PMPs, sharing, grab bags and multipacks.
Josephine Taylor, senior brand marketing manager at PepsiCo, said: “We’ll be amplifying awareness of the collaboration through shopper and digital support, ensuring the promotion is at the forefront of shoppers’ minds. With incredible prizes on offer across our brands in different formats, retailers can leverage this opportunity to maximise sales.”
