Soreen lift

Following the successful launch of Soreen Lift Bar multipacks last spring, Soreen has launched two new single variants – Blueberry and Banana. These contain a naturally occurring source of vitamin B12, offering shoppers a healthier on-the-go snacking alternative that is designed to give them a boost.

Available now, the soft-baked bars are expected to appeal to Gen Zs who are looking for healthier snacks that don’t compromise on taste while also being affordable and convenient. Each Soreen Lift Bar contains fewer than 140 calories and is a source of fibre, low fat and is vegan friendly.

The launch is supported by Soreen’s biggest ever NPD above-the-line campaign, which will run across video on demand, Netflix and digital, combined with heavyweight sampling reaching over 65,000 in railway stations and offices across the country.

Liz Jacobs, marketing director at Soreen, said: “Our Soreen Lift Bar multipacks have been a huge success with shoppers, selling over 1.2 million units since their launch in 2023. We know there is growing demand for healthier on-the-go snacks, especially from Gen Z, which is why we decided to launch our new Soreen Lift Bar Singles range.”

The launch of Soreen Lift Bar Singles is part of Soreen’s company mission to champion feel-good nutrition, making healthier choices more accessible for shoppers. As of 2024, Soreen’s entire range will be HFSS compliant.