KP Snacks has launched the £30k McCoy’s Epic Eats giveaway, which gives retailers the chance to win one of 100 £300 wholesale credit prizes. Running now for eight weeks, retailers at participating wholesalers will be entered into the free prize draw when they buy a case of both new McCoy’s Epic Eats flavours: Bangin’ BBQ and Chip Shop Curry Sauce in the £1.25 PMP format.
The latest McCoy’s Epic Eats flavours launched in June last year in multipacks before rolling out in £1.25 PMPs in January.
To drive further awareness of the variants, KP Snacks is continuing the media campaign it launched last year with an additional round of investment. Running across radio and out of home from mid-February until the end of April, the campaign will continue to support the growth of the McCoy’s Epic Eats range.
Using the tagline, “Epic Flavour, Epic Crunch, Epic Eats”, the campaign leverages the strength of the McCoy’s brand as the number one ridged crisp.
Matt Collins, trading director at KP Snacks, said: “We are excited to be running a new competition with the McCoy’s Epic Eats range, giving 100 of our valued retail partners a chance to win £300 of wholesale credit to support their stores.”
