The lollies should appeal to the confectionery brand's huge fan base with their 'wobbly' proposition. The Bassetts Jelly Babies brand is currently valued at £69m with more than one billion Jelly Babies sold every year!

The new lollies contain more than 25% real fruit juice and are free from artificial colourings and flavours. They come in four classic Jelly Baby flavours: orange, strawberry, blackcurrant and lime. Each variant emulates its confectionery counterpart with the same wobbly texture as a real Jelly Baby but with a twist.

Fredericks Dairies has £50-worth of lollies to give away to five readers.

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