A minister has praised guidance published by the Association of Convenience Store on how to display men’s lifestyle magazines.

The guidance has been published as part of acommitment by ACS to deliver on the Prime Minister’s challenge to reduce the exposure of children to sexualised imagery.

James Lowman said: “Parents should not feel uncomfortable shopping in their local store with their children. Retailers recognise this and there is a longstanding voluntary commitment in place to display ‘lads’ magazines in a way that reduces their visibility to children.

Children and families minister Edward Timpson said: “We are reassured by our work since the publication of the Bailey Report 18 months ago, that there is a high level of awareness among retailers about best practice in this area. The guide provides a new user friendly tool that reinforces and grows awareness among retailers and helps them to train their staff.”

“I am pleased to offer my support to this practical easy to follow guide for retailers on how to display ‘lads mags’ so that they are out of the sight of children. I hope that it will help retailers respond to the concerns of their customers and demonstrate that they can play their part in building the family-friendly society we all want to see.”