The first new-look Costcutter convenience stores have opened in Guiseley, West Yorkshire and Mansfield, Nottinghamshire.

The new stores are described as "an evolution of the ubiquitous Costcutter brand", with a simplified fascia showcasing a cleaner and fresher feel, coupled with new innovations throughout the store. The new image is part of Costcutter’s three fascia convenience retail strategy, which also sees the newly opened Kwiksave store offering customers low prices and great value, and the forthcoming MyCostcutter premium offering.

Costcutter Supermarkets Group marketing director, Ian Bishop, said: "The Costcutter brand has over 25 years of heritage and stands for fresh, local value. The new format retains the brand DNA that has seen Costcutter become one of the most respected convenience retail businesses, while creating a new look and feel that ensures we deliver a high-quality store environment."

He added: "Costcutter is proud to be local and one of the innovations on the new fascia is the provision for retailers to display an individual customer promise. This gives a truly local feel to the store and shows the great pride our retailers have in their stores."

The first Kwiksave store opened in Bolton in May, with the first premium MyCostcutter store opening later this month.

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