Jet has joined forces with the Children with Cancer UK charity to support its work to determine the causes, find cures and provide care for children with cancer.
Jet’s support of the charity coincides with Childhood Cancer Awareness Month in September, a nationwide initiative which sees many charities and organisations working together to highlight the impact of cancer on children, young people and their families.
Jet will be getting involved in the initiative by wrapping one of its tankers in the charity’s distinctive crimson pink and branding a further 50 tankers with large gold ribbons – the symbol for childhood cancer – and the charity’s logo and website.
Jet’s head office in Warwick will be making a donation to the charity and its dealers are also helping to raise funds, with many sites selling gold ribbons and having collection boxes at till points. Throughout September, Jet will also be raising awareness through its social media channels, with followers being encouraged to spot the tankers throughout the country.
Cliff O’Gorman, CEO of Children with Cancer UK, commented: “It’s great to see Jet’s tankers going gold for Childhood Cancer Awareness Month. Cancer is the leading cause of death in children aged one to 14. In order to improve survival rates and quality of life for those given the all clear, and to find and reduce the causes of childhood cancer, support from companies like Jet is vital. We are enormously grateful for the efforts and hard work of the Jet team, and look forward to seeing the branded tankers on the road.”
Childhood cancer is a cause close to the team at Jet’s hearts. Paul Yates, Jet’s territory manager for Scotland, and his wife, went through every parent’s worst nightmare in 2012 when their daughter, Niamh, then aged 12, was diagnosed with an undifferentiated sarcoma on the base of her spine.
Paul explains why this annual awareness campaign means so much to them as a family: “Our lives were turned upside down when we were given Niamh’s diagnosis. She had a particularly rare form of cancer and had to undergo a seven-hour emergency operation on her spine and endure six cycles of chemotherapy. We all travelled to the US for a seven-week course of proton beam radiotherapy, which was not available in the UK at the time.
“Four years on, and Niamh is doing well, although the long-term side effects of all that treatment mean that her life is not that of a typical teenager. She makes us proud every day, and we were overwhelmed with her latest set of exam results, which just prove what a determined young lady she is. We’re proud to support this annual awareness campaign, because every pound raised brings us closer to another family avoiding what Niamh and our family endured. We’re particularly delighted that Jet has decided to join us in supporting this great cause in 2016.”