Coca-Cola is unveiling the next step in its global partnership with game manufacturer Ubisoft, which is designed to grow sales of the 250ml slimline can. New packs across the 250ml Coca-Cola portfolio give consumers access to unique content for the game Just Dance Now.
Each pack features a QR code that enables people to download the mobile game for free. More than 50 tracks are available at launch, including the greatest hits from previous Just Dance games with new ones added each week.
The promotion runs until March 2015 on 250ml cans of Coca-Cola, Coke Zero and Diet Coke and retailers will be supported with pos material to help increase visibility in their stores.
The partnership is intended to inspire people to become more active through everyday lifestyle activities, such as dancing or walking.