KP Snacks, the Official Team Partner of The Hundred, is taking a cricket roadshow on tour across the country this summer as part of its ‘Everyone In’ campaign, which aims to get more local communities active.
The ‘Everyone In’ roadshow includes batting, bowling, and catching skills sessions. It earlier this week in Lambeth, South London, where local participants were joined by former England stars Eoin Morgan (London Spirit) and Fran Wilson (Welsh Fire) among other players.
Throughout August, the free experience will travel across six cities: Manchester, Leeds, Nottingham, Birmingham, Cardiff and Southampton. The roadshow is part of KP Snacks’ commitment to get people active through cricket over the course of its five-year partnership with The Hundred. Each stop will engage local communities with a custom-built mobile experience featuring the skills sessions, with players from the teams in roadshow cities participating in the sessions themselves.
‘Everyone In’ aims to engage local communities, offering more opportunities for everyone to play cricket. The sessions offer a free opportunity for people to learn the basic skills involved in cricket, with representatives from KP Snacks and the ECB on the ground to help open up avenues to those wanting to take up the sport long-term.
Kevin McNair, marketing director at KP Snacks, said: “This campaign will bring cricket to local communities around the UK that may not have ever had an opportunity to play the sport, while also building interest and a connection to their local team in The Hundred.”
As part of its partnership with The Hundred, KP Snacks brands: popchips, Butterkist, POM-BEAR, Tyrrells, KP Nuts, Hula Hoops, McCoy’s, and Skips feature across the team shirts of eight men’s and women’s teams competing in the tournament.