Wrigleys Extra

Following the successful addition of Apple and Blueberry flavours to the Extra range earlier this year, Mars Wrigley aims to drive continued category growth with a Flavour Vote campaign this summer, where consumers can cast their vote to win a year’s supply of their favourite Extra fruity flavour.

The Flavour Vote campaign, which runs until July 17, gives consumers the chance to vote for either Apple, Blueberry, Strawberry, Tropical, Melon Mint or Bubblemint flavour. They can do this by either visiting www.extragum.co.uk or scanning the QR code shown on pos material for Extra fruity gum in-store. Alternatively, they can cast their vote via SMS by texting ‘VOTE’ with the flavour of their choice to 60163.

Mars Wrigley has partnered with LADbible for the campaign to drive awareness, developing content that resonates with young audiences across its Facebook, TikTok and Instagram platforms, to a combined audience of 59.8 million. Posts will feature influencers each representing a flavour of Extra’s fruity range.

The Flavour Vote campaign is the latest phase of Mars Wrigley’s activity to recruit consumers to the fruit gum category.