Nestlé has launched its 2010 ’Get Set, Go Free’ promotion, which offers consumers the opportunity to try out a range of activities for free over the summer holidays. Backed by a £3m media campaign, the points collection promotion is Nestlé UK’s biggest ever and will run across six categories confectionery singles and multipacks, chocolate biscuit bars, cereals, Nesquik powders and Pure Life water. Advertising will break in mid-July, with coverage on TV, radio, in the press, outdoor and online, with 95% of parents expected to see the campaign up to 19 times.

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