Nestlé Rowntree’s Smarties tube is being given a contemporary new look with the launch of the six-sided ‘Hexatube’. This is the first ever change of the traditional Smarties tube since the product was launched 67 years ago.
The hexagonal tube comes with a resealable flip-top lid and the familiar letter on the lid will be replaced by constantly updated, quirky messages, stickers or images.
The Hexatube will be available from this summer and will be used for single packs and multipacks.
0800 073 0200