A new TV advert has been launched this week, at the start of a marketing campaign marking the introduction of Oreo Thins to the UK market.
The campaign will be supported by experiential, PR and digital activity.
Oreo Thins are a thinner and crispier version of the original cookie and available in two flavours, vanilla and chocolate crème.
With a total campaign budget of £3m, the Oreo Thins campaign will also be supported by PR and influencer activity conducted by Hill + Knowlton Strategies and digital activity by Mondelez and FCB Inferno.
Oreo Thins will be available in packs of 48g (vanilla) and 96g (vanilla and chocolate) at an Rrp of £1.08 (96g) £0.61 (48g).